Sales, Marketing & Business Development Jobs in Myanmar

Job Description

CT Fresh is a fruit processing company that source, sort and process avocado and other fruits from Taunggyi Region, Shan State and sells to modern trade channels such as CMHL and Marketplace and general trade channels such as fruit retailers and wholesalers. Takavo brand (for avocado) and CT Fresh brand (for other fruits) are the major brands of the company.

Key Responsibilities

Develop and implement comprehensive sales and marketing strategies to drive business growth and increase market share.
Identify new market opportunities and potential customers while maintaining existing relationships with key accounts.
Lead the sales team in achieving sales targets and KPIs, providing guidance, training, and support as needed.
Conduct market research and analysis to stay updated on industry trends, consumer preferences, and competitor activities.
Collaborate with cross-functional teams to develop innovative product offerings, promotions, and marketing campaigns.
Manage the marketing budget effectively, allocating resources to maximize ROI and achieve strategic objectives.
Oversee the creation of marketing collateral, including product packaging, advertisements, and promotional materials.
Utilize various marketing channels, including digital marketing, social media, trade shows, and partnerships, to reach target audiences effectively.
Monitor sales performance metrics and generate reports to assess progress towards goals and identify areas for improvement.
Stay informed about regulatory requirements, quality standards, and certifications relevant to the fruit industry, ensuring compliance in all sales and marketing activities.
Represent the company at industry events, conferences, and trade shows to build brand awareness and expand network connections.

Key Requirements

Bachelor's degree in Business Administration, Marketing, or related field. MBA preferred.
Proven experience in sales and marketing roles within the fruit industry, with a minimum of [3] years of managerial experience.
Strong leadership skills with the ability to motivate and inspire a sales team towards achieving targets.
Excellent communication, negotiation, and interpersonal skills.

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Sales & Marketing Manager (CT Fresh)

Job Description

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